A great example of using a major company milestone to also unveil an improved brand identity! The World Wake Association celebrated their 25th year with this commemorative year-long logo, using that period as a way to also transition to their new ‘icon’ square logo.

This design and the subsequent square icon was used on all company materials, including websites, competition jerseys, TV graphics packages, billboards and outdoor, advertising and social media promotions for all their major water sport events in the US and various countries around the world.

Design by James Krawczyk